SKINTONE DENSITY: FIX IN PHOTOSHOP, PART II

I am going to work on the same image as in Part I to demonstrate the different effects that can be achieved.

1. SKINTONE DENSITY: CHANNEL MIXING via APPLY IMAGE

Difficulty Level: Takes some concentration

When in the workflow: for uneven tone correction - right in the beginning of the retouching, before I do any blemish removal - as I need to blend the corrected skin area. For a tan effect - after I have finished with skin retouch.

1. Duplicate Background Layer

2. Name New Layer: Skin Darker

3. Click on Skin Darker Layer to select it - not just make layer visible

4. Change Skin Darker Layer to Luminosity Layer Blending Mode

4. Open Channel Palette

5. Click on the Red Channel 

6. With Red Channel selected, go to Image > Apply Image, enter the following settings:

Basically, we want to blend Green Channel, that has more detail, into Red Channel, which mostly accounts for the skin tones in Caucasian models (and in current image is not "dense" enough) 

Basically, we want to blend Green Channel, that has more detail, into Red Channel, which mostly accounts for the skin tones in Caucasian models (and in current image is not "dense" enough) 

Your finished image should look something like this:

NOTES:

1. Although Red Channel + Green Channel is my "to go to" starting point for a Caucasian beauty, I would often experiment with Red Channel + Blue Channel, often on lower opacities. The Blue Channel contains much more "skin grunge" and it will become quite visible, unless the file is properly cleaned up before the density adjustment.

2. Increasing skin tone density will bring skin blemishes, small scars & pigmentation problems to light - be ready.

3. For African skintones, which are not necessarily controlled by Red Channel in most cases, I experiment with Green Channel + Blue Channel on various opacities.

4. Adding Layer Mask for better control over other areas of the images is advisable.

Hope this makes sense, if not, please feel free to ask in the comments bellow - i will adjust the post to match your questions. 

 

WHO HAS THE MONEY? WHO SPENDS IT?

Teaching at the Photo&Film Expo 2013, I made the statement that we, as photographers should be spending our marketing energy focussed on women and not on men.

I have received more than a bit of flak for that statement, so I though I should elaborate my logic just a bit.

In my experience, if you want to sell photographic equipment, Men are still the number 1 buyer, but if you want to sell photography, then women should be your target market. If you have to be brutally honest, the majority of your phone-calls for bookings are from women… isn’t it?

It’s the bride-to-be calling you to book a viewing, not the fiancee so much, isn’t it?

If you think of all your friends as couples, which one of them would wake up in the morning and think: “Maybe I should dress up and do a photoshoot/Family shoot/Boudoir Session…?” I am betting it’s not the male in the relationship!

Catalyst.org reports:

“Women Make Key Purchasing Decisions
74.9% of women identified themselves as the primary shoppers for their households, according to MRI’s Survey of the American Consumer in Fall 2011.
According to a study from the Boston Consulting Group, women in the U.S. reported “controlling” 72.8% of household spending and women in Canada reported “controlling” 67.2% of household spending.
Additionally, women “control $12 trillion of the overall $18.4 trillion in global consumer spending.”
This is MAJOR! because most photographers I know, build their websites and their ad-campaigns to target mainly men. They say they target “People” or “Couples” but their visuals target men.

(By the way, much of this is relevant to all fields of photography, but the context of my statement was specifically to "Personal" photography, portraits, weddings, family, etc... )

What does your campaigns look like? Time for a change?

RAD BLACK & WHITE: review

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Talking about saving time: more often then not, I get a request from the client to send a "colour look" even before the retouching process begins. Most of the times I would create it with adjustment layers in Photoshop, so that if the client likes presented ideas, I can easily drag the adjustments over to the finished picture. 

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Sparkling new

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A stock production is quite a different puppy comparing to many fashion or beauty shoots. We try for as many looks, variations, treatments, models as possible within our stylists' Skill x Time capacity. Every produced shot has to be a potential bestseller.

Every model - perfect before she enters the make-up chair, every outfit ironed & well matched before Photoshop. Should be quite obvious for every shoot, I know.

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